Kotex Wins With Funny Commercials

We’re all girls here, right? So I can talk about Kotex commercials without making y’all uncomfortable? Here’s the thing: I watch a lot of TV. That’s no secret. As a result, I see a lot of ads. A. Lot. Couple that with the hundreds of online, print, and radio ads I’m exposed to on a daily basis and I’ve pretty much become immune to the shills. Every now and then, though, there’s an ad that sticks with me either because it’s heartwarming, funny and/or really creative. Happily, the ads launching the new U by Kotex product line fall into the funny and creative categories.

Have you seen these? They are so tongue-in-cheek mocking of previous tampon commercials that I burst out laughing whenever I see one.  Take a look.

What particularly appeals to me is that these ads are openly mocking of market research and traditional advertising tropes. Today’s consumers have become so media savvy, it’s refreshing to see an acknowledgment of the often “ridiculous” images we’re given in hopes of selling us some new product. So thanks, Kotex. You gave me a laugh, and I’ll definitely remember your product, which really makes this a win-win.