While sitting in the Fox TCA presentation, an executive from FX started to talk about the state of Cable Ratings and why the current Neilsen system doesn’t work with the way in which Cable operates. The point, as I’m sure that everyone is aware of, is that Neilsen doesn’t have a proper means to look at the total views of a given episode compared to network television.
There’s no answer to the problem of how to work with ratings unless the entire system is overturned, but with the state of all television, I hope that others in the room start talking more about it before the fate of all scripted shows has changed by the current dynamic.
What’s your take on the issue? Do we need to find something that utilized DVRs and how cable airs their shows or should we scrap the ratings system totally because the business model of how television works is too antiquated to go on?